8 Social media tactics to gear up your car rally promotions
Social media can greatly assist in promoting your car rally event, by boosting visibility and engagement. Social media has all the right tools and platforms to help you reach a wider audience, create stir and engage with spectators. Here are a few tips to help you do just that.
- Establish an online presence on relevant platforms
Not all platforms would be relevant for your car rally event. To make sure your event comes across the right people, you have to know your target audience. If you’re targeting car enthusiasts, a great way to reach them would be to create your page or event on Facebook and Instagram and invite people of relevance. You can also boost your posts or run paid ads to people of a certain demographic.
Your page should be the central hub for all information including dates and location. Facebook events are easy to share, and can also keep you organized as you will be notified for every RSVP or declined invite. Encourage people to invite friends, or friends of friends!
- High-quality visuals
Never compromise on your graphics. High-quality photos and videos for your event promotions are the best way to capture attention. Share visuals of your past event, or create a promotional video for your upcoming one. If you’re unsure of how to incorporate your own photos in compelling graphics, you can use car poster templates to help you create professional-looking promotional materials quickly and without breaking the bank.
- Use hashtags
Tie your event to a unique hashtag. This will not only set your posts apart but also let people find more of your content through the hashtag, making it imperative to keep it consistent across all platforms. Encourage everyone to use it while sharing content. Some examples of catchy hashtags related to a car rally can be:
- #DriveToWin
- #FuelTheFun
- #OnTheFastTrack
- #RallyRiders
- #FullThrottleFun
- #PedalToTheMetal
- Influencer marketing
Another way to get more eyeballs on your event is to collaborate with influencers or brands who have an established following and invite them to your event. Try to work with partners who have a similar target audience to yours. If they have a substantial following in the automotive or motorsports community, chances are they would be very interested in your event. You can offer them free invitations or discounted tickets for their followers, a PR package with merchandise relevant to your event like keychains, and make the most out of your partnership by cross-promoting.
- Post engaging content
Your social media should be buzzing on the days leading up to your event and here’s how you can make that happen. Post interactive content which would draw people’s attention and tempt them to comment, like and follow. Post polls, quizzes or contests. You can host a photo contest for people to share their car pictures. Posting interesting facts about cars is also a great way to reach car enthusiasts and increases engagement and interest in your event.
- Share behind-the-scenes content
Share short clips of the cars being prepped for the rally. Focus on engines revving, shining car exteriors, and rally stickers being applied. You can introduce the rally participants with quick interviews. Ask them fun questions about their cars, their favorite part of rallying, or their pre-race rituals. Share something different each day leading up to the event. For example, Day 3: Behind-the-scenes car tuning; Day 2: Road testing; Day 1: Final checks. Capture and share moments of the teams arriving at the rally, the setting up of tents, or equipment checks.
- Post regular updates and reminders
Share daily or weekly updates leading up to the event, using eye-catching graphics and captions like: “Only 3 Days Left – Time to hit the gas! 🚗💨 #DriveToWin”
You can also set countdowns on Instagram which will alert your followers when the countdown ends and the event is starting. If your rally will be streamed online, share details with reminders to tune in. Information for participants and followers alike can be shared on your social media pages like registration deadlines, schedule changes, and weather updates.
Kickstart your event promotions with these 7 social media tactics and watch your attendee list expand. By staying active, engaging your audience, and leveraging the right content, you’ll create a buzz that gets more participants and spectators to your event. Ready, set, go!
