Online shopping has long been popular with consumers due to its convenience and increasingly personalized experiences. The global pandemic that caused people to rush to online and mobile shopping for ease, comfort, and safety makes it clear that e-Commerce is here to stay, even for grocery retailers. A paradigm shift in how people use online portals and websites to order groceries like fruits, vegetables, and other perishable & non-perishable items has been demonstrated by the growing number of online supermarket options and the current pandemic forcing people to stay indoors. Since the pandemic, people have found it more convenient to shop online than to visit the grocery store.
In 2020, the size of the Indian online grocery market was estimated to be worth USD 2.9 billion. From 2021 to 2028, this market is projected to expand at a compound annual growth rate (CAGR) of 37.1%. Because of rising urbanization, shifting consumer lifestyles, and the tech-savvy generation that prefers online shopping, the market has gotten significantly more traction in recent months. Customers are turning to customizable and practical online platforms for grocery shopping more frequently than they are visiting their local street vendors due to rising disposable incomes and busier lifestyles.
Consumers buy grocery online due to initiatives like contactless delivery and digital payment. Online grocery shopping has become a popular and practical option for people who work from home, whether you want to call it convenience, smart shopping, or making the most of your time. Online grocery shopping will remain popular as long as work from home does. For our business strategy to succeed soon, we must work toward embracing this new standard and incorporating it into it.
You have the freedom to place an order whenever you want when doing your grocery shopping online. You can peruse the aisles at your convenience, whether early in the morning or late at night. There is no requirement to look up the store’s hours or wonder when the shelves are restocked. Most supermarkets and online grocery delivery services have user-friendly mobile apps that you can use on the go. You can order groceries with a few clicks and have them delivered in an hour to your house.
You can easily compare the prices of various brands when you order grocery online through a website or an app. You can browse by category or aisle in online grocery stores to see the complete selection of goods. Before adding items to your cart, you can review the available coupons and discounts. You can shop around online for the best deals and compare prices at various supermarkets. I suggest filling your cart at a few locations to determine which store is the cheapest.
A typical person visits the grocery store 1.6 times per week and spends 43 minutes there. The time spent driving to and from the store is also included. You can save time by ordering groceries online and delivering them home. Our most valuable resource is time, and competing priorities are constant. It is priceless to put the time spent at the grocery store to better use by doing something else. You can always see how much is in your cart when you shop for groceries online. It gives you control over your spending and makes it simple to get rid of things if you go over budget.